{"id":525,"date":"2026-06-27T20:51:18","date_gmt":"2026-06-28T00:51:18","guid":{"rendered":"https:\/\/nh-seo.com\/blog\/?p=525"},"modified":"2026-06-27T20:51:18","modified_gmt":"2026-06-28T00:51:18","slug":"on-page-seo-best-practices","status":"publish","type":"post","link":"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/","title":{"rendered":"On-Page SEO Best Practices That Actually Work"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #6c0511;color:#6c0511\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #6c0511;color:#6c0511\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/#What_On-Page_SEO_Best_Practices_Include\" >What On-Page SEO Best Practices Include<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/#Key_On-Page_SEO_Features_to_Review\" >Key On-Page SEO Features to Review<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/#Benefits_Pricing_and_User_Experience\" >Benefits, Pricing, and User Experience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/#Alternatives_and_Buying_Advice\" >Alternatives and Buying Advice<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Getting found on Google is not magic. It comes down to how well your pages are built, structured, and optimized for both search engines and real people. On-page SEO is the foundation of that process, and when done right, it makes a measurable difference in rankings, traffic, and conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most site owners know they need SEO, but many skip the basics or apply outdated tactics that no longer move the needle. The good news is that the fundamentals have not changed dramatically. Clean structure, relevant content, fast load times, and smart keyword use still drive results. If you want to <a href=\"https:\/\/nh-seo.com\/blog\/how-to-rank-on-google\/\">improve your position in Google search results<\/a>, on-page optimization is where that work begins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers what on-page SEO actually includes, which elements matter most, how to think about cost and effort, and how to choose the right approach for your situation. Whether you manage a small blog or a large e-commerce site, these practices apply directly to your work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_On-Page_SEO_Best_Practices_Include\"><\/span>What On-Page SEO Best Practices Include<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On-page SEO refers to everything you control directly on your website to improve its visibility in search engines. It is distinct from off-page SEO, which involves backlinks and external signals. On-page work is entirely within your hands, which makes it one of the most actionable areas of digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Core page elements to optimize<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every page on your site has a set of elements that search engines evaluate when deciding how to rank it. These elements communicate relevance, structure, and quality. Optimizing them consistently across your site creates a strong foundation for organic growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most critical elements include title tags, meta descriptions, header tags, URL structure, image optimization, internal linking, and content quality. Each one plays a specific role in how search engines read and rank your pages.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n  <thead>\n    <tr>\n      <th>Element<\/th>\n      <th>Primary Function<\/th>\n      <th>Impact Level<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td>Title Tag<\/td>\n      <td>Tells search engines what the page is about<\/td>\n      <td>Very High<\/td>\n    <\/tr>\n    <tr>\n      <td>Meta Description<\/td>\n      <td>Influences click-through rate in search results<\/td>\n      <td>High<\/td>\n    <\/tr>\n    <tr>\n      <td>Header Tags (H1, H2, H3)<\/td>\n      <td>Organizes content and signals topic structure<\/td>\n      <td>High<\/td>\n    <\/tr>\n    <tr>\n      <td>URL Structure<\/td>\n      <td>Improves crawlability and user clarity<\/td>\n      <td>Medium-High<\/td>\n    <\/tr>\n    <tr>\n      <td>Image Alt Text<\/td>\n      <td>Helps search engines understand visual content<\/td>\n      <td>Medium<\/td>\n    <\/tr>\n    <tr>\n      <td>Internal Linking<\/td>\n      <td>Distributes page authority and aids navigation<\/td>\n      <td>High<\/td>\n    <\/tr>\n    <tr>\n      <td>Core Web Vitals<\/td>\n      <td>Measures real-world page experience signals<\/td>\n      <td>Medium-High<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Getting these elements right is not optional if you want competitive rankings.<\/strong> Each one contributes to how search engines interpret your content and how users experience your pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How on-page SEO improves visibility and relevance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines use crawlers to read your pages and determine what they are about. On-page SEO gives those crawlers clear signals. When your title tag, header tags, and content all align around a specific topic, search engines can confidently match your page to relevant queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevance is not just about keywords. It also involves content quality, content length, and how well your page answers the user&#8217;s intent. A page that thoroughly addresses a topic tends to earn better dwell time and lower bounce rates, both of which signal quality to search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>User experience and SEO are deeply connected.<\/em> A page that loads quickly, reads clearly on mobile, and guides users through logical content will naturally perform better in search. On-page SEO is as much about the human reader as it is about the algorithm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_On-Page_SEO_Features_to_Review\"><\/span>Key On-Page SEO Features to Review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing what to optimize is one thing. Understanding how to do it well is another. Each on-page element has specific best practices that separate effective optimization from surface-level changes that do not produce results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Title tags and meta descriptions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The title tag is the single most important on-page SEO element. It appears in search results as the clickable headline and tells both users and search engines what the page covers. Every page should have a unique title tag that includes the primary keyword near the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep title tags between 50 and 60 characters to avoid truncation in search results. Avoid stuffing multiple keywords into one title. Focus on clarity and relevance over cleverness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta descriptions do not directly influence rankings, but they strongly affect click-through rate. A well-written meta description acts like a short advertisement for your page. It should summarize the content, include the target keyword naturally, and give users a reason to click.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  <li>Write unique meta descriptions for every page<\/li>\n  <li>Keep them between 150 and 160 characters<\/li>\n  <li>Include a natural call to action where appropriate<\/li>\n  <li>Avoid duplicate meta descriptions across your site<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Headings, internal links, and URL structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Header tags organize your content into a logical hierarchy. The H1 tag should appear once per page and contain the primary keyword. H2 and H3 tags break content into sections and subsections, making it easier for both readers and crawlers to navigate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good heading structure also helps with featured snippets and voice search. When your content is clearly organized, search engines can pull specific sections to answer user queries directly in the results page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internal linking connects your pages to each other and distributes authority throughout your site. Every page should link to at least a few related pages using descriptive anchor text. Avoid generic phrases like &#8220;click here&#8221; and instead use anchor text that reflects the destination page&#8217;s topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">URL structure matters more than many site owners realize. Clean, descriptive URLs that include the target keyword perform better than long strings of numbers or irrelevant characters. A URL like yoursite.com\/on-page-seo-tips is far more effective than yoursite.com\/page?id=4872.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  <li>Use hyphens to separate words in URLs, not underscores<\/li>\n  <li>Keep URLs short and descriptive<\/li>\n  <li>Include the primary keyword in the URL when possible<\/li>\n  <li>Avoid changing URLs on established pages without proper redirects<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Canonical tags are also worth reviewing<\/strong>, especially on sites with duplicate or similar content. They tell search engines which version of a page is the authoritative one, preventing dilution of ranking signals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content quality, keyword use, and media optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content quality is the backbone of on-page SEO. Search engines have become increasingly sophisticated at evaluating whether content genuinely helps users. Thin, repetitive, or poorly written content will not rank well regardless of how many technical boxes you check.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword optimization means using your target keyword and related LSI keywords naturally throughout the content. LSI keywords are semantically related terms that help search engines understand the full context of your page. For example, a page about image optimization might naturally include terms like file size, alt text, compression, and page speed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword density should feel natural. Forcing keywords into every other sentence creates a poor reading experience and can trigger over-optimization penalties. Aim for natural usage that serves the reader first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Image optimization is often overlooked but has a real impact on both page speed and search visibility. Every image should have a descriptive alt text that includes relevant keywords where appropriate. File sizes should be compressed without sacrificing quality, and images should be served in modern formats where supported.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  <li>Use descriptive, keyword-relevant alt text for all images<\/li>\n  <li>Compress images before uploading to reduce load time<\/li>\n  <li>Use responsive images that scale properly on mobile devices<\/li>\n  <li>Add schema markup to images where relevant, such as product photos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Page speed and Core Web Vitals are now formal ranking signals. A slow page frustrates users and increases bounce rate, which sends negative signals to search engines. Tools like Google PageSpeed Insights can identify specific issues dragging down your load time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_Pricing_and_User_Experience\"><\/span>Benefits, Pricing, and User Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On-page SEO is one of the highest-return investments in digital marketing. Unlike paid advertising, the results compound over time. A well-optimized page can continue driving traffic for months or years without ongoing spend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO performance benefits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The direct benefits of strong on-page SEO include higher rankings, more organic traffic, better click-through rates, and improved conversion rates. When your pages are optimized for both search engines and users, every part of the funnel improves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dwell time increases when content is genuinely useful and well-structured. Users stay longer, read more, and are more likely to take action. This positive engagement signals quality to search engines and reinforces your rankings over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Breadcrumb navigation improves both user experience and SEO<\/em> by giving visitors a clear path through your site and providing search engines with additional structural context. Sites with clear navigation tend to have lower bounce rates and better crawl efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social sharing buttons, while not a direct ranking factor, contribute to content distribution. When users share your content, it increases visibility and can generate natural backlinks. Outbound links to authoritative sources also add credibility to your content and signal thoroughness to search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost factors and value for different site sizes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of on-page SEO varies widely depending on whether you handle it yourself, use tools, or hire professionals. For small business owners exploring their options, understanding <a href=\"https:\/\/nh-seo.com\/blog\/how-much-does-a-website-cost-for-a-small-business\/\">what a website actually costs to build and maintain<\/a> is a useful starting point before budgeting for ongoing optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DIY on-page SEO using free tools like Google Search Console and Screaming Frog can be highly effective for smaller sites. The main investment is time and learning. For larger sites or more competitive markets, professional SEO services or premium tools like Ahrefs, SEMrush, or Surfer SEO add significant value.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  <li>Small sites with fewer than 50 pages can often be optimized in-house with basic tools<\/li>\n  <li>Medium sites benefit from a combination of tools and occasional professional audits<\/li>\n  <li>Large e-commerce or enterprise sites typically require dedicated SEO staff or agency support<\/li>\n  <li>One-time audits from freelancers or agencies can identify quick wins without long-term commitment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The return on investment for on-page SEO is strong across all site sizes. Even small improvements to title tags and content structure can produce noticeable ranking gains within weeks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usability, readability, and mobile experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile optimization is no longer optional. Search engines use mobile-first indexing, meaning they primarily evaluate the mobile version of your site when determining rankings. A page that looks great on desktop but breaks on mobile will underperform in search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Readability directly affects user experience and SEO performance. Short paragraphs, clear headings, and logical content flow keep readers engaged. Use plain language, avoid jargon where possible, and structure content so users can scan and find what they need quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SSL certificates and HTTPS are baseline requirements. Sites without HTTPS are flagged as insecure in browsers, which damages user trust and can negatively affect rankings. If your site is still running on HTTP, migrating to HTTPS should be a top priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">User experience signals like bounce rate and dwell time are influenced by every design and content decision you make. A page that loads fast, reads well, and delivers on its promise will naturally earn better engagement metrics and stronger rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alternatives_and_Buying_Advice\"><\/span>Alternatives and Buying Advice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On-page SEO can be approached in several ways. The right choice depends on your budget, technical ability, and the scale of your site. Understanding your options helps you make smarter decisions about where to invest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to use tools, agencies, or in-house SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO tools are ideal for site owners who want control and visibility without hiring outside help. Platforms like Ahrefs, SEMrush, and Moz provide keyword research, site audits, and competitor analysis in one place. They require a learning curve but offer excellent value for those willing to invest the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies are a strong option for businesses that need comprehensive SEO strategy alongside execution. A good agency brings expertise, resources, and accountability. The tradeoff is cost, which can be significant for smaller businesses. If you are evaluating broader marketing investments, reviewing the <a href=\"https:\/\/nh-seo.com\/blog\/what-digital-marketing-channels-are-best-for-small-businesses\/\">most effective digital marketing channels for small businesses<\/a> can help you prioritize where SEO fits in your overall strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In-house SEO makes sense for larger organizations with consistent content output and complex site structures. Having a dedicated team member focused on SEO ensures ongoing attention and faster implementation of changes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  <li>Use tools if you have time to learn and a manageable site size<\/li>\n  <li>Hire an agency if you need strategy, execution, and reporting in one package<\/li>\n  <li>Build in-house capability if SEO is a core part of your long-term growth plan<\/li>\n  <li>Consider freelancers for one-time audits or specific technical fixes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to choose the right approach for your goals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by defining what success looks like for your site. Are you trying to rank for local keywords, drive e-commerce sales, or build authority in a niche? Your goal shapes which on-page elements deserve the most attention and which approach will deliver the best results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most small to medium businesses, a hybrid approach works well. Use tools to monitor performance and identify issues, handle basic optimizations in-house, and bring in professional help for audits or competitive strategy. This balances cost with effectiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consistency matters more than perfection.<\/strong> A site that is regularly reviewed, updated, and improved will outperform one that was perfectly optimized once and then left alone. Build on-page SEO into your regular content workflow rather than treating it as a one-time project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prioritize the elements with the highest impact first. Title tags, content quality, and mobile optimization deliver the most value for the effort. Once those are solid, move on to schema markup, breadcrumb navigation, and Core Web Vitals improvements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On-page SEO is not complicated, but it does require consistent attention and a clear understanding of what actually moves rankings. The elements covered in this guide, from title tags and header structure to content quality and mobile experience, form the core of any effective SEO strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sites that rank well are not necessarily the ones with the biggest budgets. They are the ones that take on-page fundamentals seriously, update their content regularly, and build pages that genuinely serve their audience. That is a standard any site can meet with the right focus and effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with an audit of your current pages. Identify which elements are missing or underperforming and work through them systematically. Small, consistent improvements compound into significant ranking gains over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the most important on-page SEO factors?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Title tags, content quality, and header tag structure consistently rank among the highest-impact on-page factors. Beyond those, URL structure, internal linking, image optimization, and mobile experience all contribute meaningfully to rankings. Core Web Vitals have also become increasingly important as search engines place more weight on real-world page experience signals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often should on-page SEO be updated?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is no fixed schedule, but a general rule is to review your most important pages at least once every few months. High-traffic pages, pages targeting competitive keywords, and pages that have dropped in rankings should be reviewed more frequently. Content that becomes outdated should be refreshed to maintain relevance and accuracy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the best way to start improving on-page SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Begin with a site audit using a free tool like Google Search Console or Screaming Frog. Identify pages with missing or duplicate title tags, thin content, broken internal links, or slow load times. Fix the most critical issues first, then work through lower-priority items systematically. Focus on your highest-traffic pages before moving to less visited ones, as improvements there will have the greatest immediate impact on overall site performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting found on Google is not magic. It comes down to how well your pages are built, structured, and optimized for both search engines and real people. On-page SEO is the foundation of that process, and when done right, it makes a measurable difference in rankings, traffic, and conversions. Most site owners know they need &#8230; <a title=\"On-Page SEO Best Practices That Actually Work\" class=\"read-more\" href=\"https:\/\/nh-seo.com\/blog\/on-page-seo-best-practices\/\" aria-label=\"Read more about On-Page SEO Best Practices That Actually Work\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/posts\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":1,"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/posts\/525\/revisions"}],"predecessor-version":[{"id":539,"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/posts\/525\/revisions\/539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/media\/524"}],"wp:attachment":[{"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nh-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}